2013 Rolex Submariner ref. 114060 for Supreme “FUCK EM”

Up for grabs is a Rolex Submariner No-Date

Reference 114060 with 40mm case, ceramic bezel insert

This customized Submariner was commissioned by Supreme through the Bamford Watch Department in 2013. The phrase “FUCK EM,” one of Supreme’s signature slogans, is subtly displayed on the dial, while the SUPREME box logo is engraved on the case back—a discreet approach overall.

Supreme’s business model thrives on exclusivity, cultural relevance, and strategic collaborations, blending streetwear with luxury appeal. However, these watches were never made available to the public. Some say Supreme founder James Jebbia commissioned them as gifts for friends and family, which aligns with the brand’s 20th anniversary in 2014. A more dramatic rumor suggests they were originally intended for retail, but due to pressure from Rolex, Supreme was forced to keep the watches and distribute them privately instead.

Either way, only around 20 pieces were ever produced, and they rarely appear on the market.

Excellent used condition watch without any major dings, dents, or deep scratches.

Crystal and bezel insert are damage-free.

The bracelet is tight and fully linked.

Watch comes complete with Rolex boxes, manuals, COSC hang tags, Rolex warranty card as well as the metal Bamford warranty card with matching watch details and Supreme logo.